Ubiquity

Lynk & Co / Shanghai

 

Shanghai launch of Lynk & Co Car 01 & 03

 
 
 
 

Assignment:
Establish Lynk & Co as a completely new, unique and innovative automobile brand for the Chinese market. The reveal of Car 01 & Car 03.

Our Responsibilities:
Overarching idea, creative concept, expert team/third parties, production, follow up.

When/Where:
The Brand launch Show in Shanghai, April 2017.

Outcome:
Total viewers of  live-broadcasted brand launch show reached 51 million people, exceeding KPI by 178%. During the campaign period (Apr 12 –28), the estimated reach of Metro OHH (Outdoor) was 43,111,630.

 
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