Shanghai launch of Lynk & Co Car 01 & 03
Assignment:
Establish Lynk & Co as a completely new, unique and innovative automobile brand for the Chinese market. The reveal of Car 01 & Car 03.
Our Responsibilities:
Overarching idea, creative concept, expert team/third parties, production, follow up.
When/Where:
The Brand launch Show in Shanghai, April 2017.
Outcome:
Total viewers of live-broadcasted brand launch show reached 51 million people, exceeding KPI by 178%. During the campaign period (Apr 12 –28), the estimated reach of Metro OHH (Outdoor) was 43,111,630.
