Global winners of the Absolut Art Award
Assignment:
Produce and script the Global announcement of the winners of the Absolut Art Award for journalists and art community in Venice and Stockholm.
Our responsibilities:
Overarching idea, creative concept, expert team/third parties, production, follow up.
Outcome:
Reach of over 90 million achieved through traditional media. Exposure of over 4.5 million achieved through social media. Total global exposure of 95 million during the first 6 months